Airpark Auto Detailing

Brand Identity & Marketing Collateral Design

My job as a designer involved unifying the client's brand visual identity across both customer-facing and internal materials, as well as developing marketing collateral to expand outreach through strategic partnerships.

Client Needs & Job Objectives:
The core objectives were to establish a cohesive brand identity to enhance visual recognition and customer trust, modernize the in-store menu design to reflect updated services and improve clarity, create supporting print materials for promotional campaigns, and design co-branded advertising campaigns with partnered dealerships to broaden audience reach while adhering to all brand guidelines.

Ad Designs

Menu Design

HP Landing.png
HP Price 2.png
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Partner Service Drive Campaigns

Design Solution & Approach:
The design process focused on creating a consistent and impactful brand presence across various touchpoints. Key deliverables included:

  • Brand Consistency: Establishing cohesive visual identity guidelines applied to store displays and marketing collateral.

  • Menu Redesign: A modernized in-store menu design reflecting updated services, alongside a complementary employee pricing guide for internal use.

  • Print Design: A suite of marketing materials, including flyers, posters, and spinner signs, designed to support promotional campaigns and increase visibility.

  • Partner Campaigns: Co-branded advertising campaigns designed in collaboration with partnered dealerships, advertising our services while following each dealership’s independent branding styles.

The approach emphasized understanding the client's brand and the individual brand guidelines of their partners to create effective and visually consistent materials.

Project Outcome & Value:

  • Enhanced brand consistency across all customer and internal touchpoints, building visual recognition and trust.

  • A modernized and clearer in-store menu design to improve customer experience and highlight updated services.

  • Effective print marketing materials to support promotional efforts and increase service visibility.

  • Co-branded advertising campaigns that leverage strategic partnerships to expand audience reach while respecting individual brand identities.